Stockholm, Wisconsin Merchants Association, 54769
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Places to See


Lake Pepin

Regarded by early explorers as one of the great natural wonders of the Midwest, Lake Pepin retains its near-pristine shoreline and uninterrupted 23-mile expanse of water. Wildlife once teemed along its shores, making it a favorite hunting ground and gathering place for Native Americans of numerous tribes. The Great River Road between Maiden Rock and Stockholm, created as a work relief project in 1935, has been rated the most beautiful drive on the Mississippi River and the most scenic drive in the United States.


Maiden Rock Bluffs

This famous limestone formation first caught public attention as the site of a legendary lover's leap over two hundred years ago. The story has many versions, but the one constant is that Winona (“young maid” in Dakota) leaped to her death after being denied her wish to marry the man of her choosing.

Located two miles north of Stockholm, the bluff is now protected and maintained as a State Natural Area by the Wisconsin DNR. The site can be approached in two ways. Highway 35 yields stunning views of its sheer rock face, particularly from the direction of Stockholm, and there is a drive-out for parking right at the base of the bluff. But the top of the bluff yields even more memorable prospects. Now accessible by public trail, its 180° view of Lake Pepin is unsurpassed, and the hiking trail offers many rewards for appreciators of nature. Watch for peregrine falcons, listen for warblers and other songbirds, and meander through the restored dry sand prairie and its abundance of wildflowers.

To access the top of the bluff, take Country Road J from Stockholm .7 miles to the fork with E, then take E one mile to Long Lane and go left .7 miles to a parking area. The circle trail to the bluff enters the parking lot at the left and right hand corners.

For more information visit the DNR website.


Fort St. Antoine Historic Site

A drive-out and a bronze tablet mark the site of the oldest known white settlement on Lake Pepin. Built by the French in 1686, the fort stood below the current highway, around seventy feet above the high water mark. The farmers who resettled the area two centuries later repurposed the fort's materials, leaving no definitive evidence of its precise location.


The Driftless Area

During the last Ice Age, the glacial lobes extending into Minnesota and Wisconsin left a large area between uncovered. Meltwaters from the glacier and high winds created a topography unique in North America: steep hills without mountains and abundant streams but no lakes, a setting ideal for the “goat prairies” that survive in fragments on and among the bluffs. Country roads accessed from Stockholm make a picturesque meander through the bluffs and down into the coulees below.